Forging into the 21st century with an increased focus on digital innovation and artist relations, Fender returned to its Southern California roots in with its 24,square-foot headquarters in the heart of Hollywood. There, just moments from L. In addition to its flagship headquarters, Fender continues to coordinate administration, product, sales and export operations from its office in Scottsdale, Arizona and international satellite offices in England, France, Australia, Germany, Mexico, Sweden and Japan.
Representing the next era in Fender innovation, the company launched Fender Digital in , connecting players with a vast digital ecosystem of products designed to elevate their musical experience. Combining expert instruction with the latest technology and research, the platform has single-handedly revolutionized the experience of learning to play guitar, bass and ukulele. Led by Chief Executive Officer Andy Mooney, Fender continues to expand its line of guitars, basses, amps, accessories and digital experiences—from evolving its legacy models with new, player-friendly features to creating innovative new products and technologies the world has never seen before.
Versatile and lightweight, these amps use advanced modeling technology to deliver the most accurate emulation of classic Fender tube-driven tones. Skip to main content About Fender Musical Instruments.
Transforming Music One Guitar at a Time. For additional information please visit www. Join the conversation on social media by following Fender. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience.
FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. As a qualified electronics technician, Leo also started building amplifiers of his own design. The two parted ways in early when Leo decided that he wanted to focus solely on manufacturing; he christened his new venture the Fender Electric Instrument Company. The first official Fender guitar design came in the spring of , with the introduction of the Esquire the guitar was available in both single- and double-pickup options.
Three years later, the now-iconic Stratocaster was introduced as a follow-up to the Telecaster. Fender also began production of their acoustic guitars in that same year. As Randall lacked the resources to make the purchase himself, he offered to find an third-party buyer. The typical four-bolt neck joint was also changed to a three-bolt one in Under the new management, Fender released several fresh designs.
Image: Rory Doyle. An assessment by McLaren, Smith and Schultz resulted in the production of Fender guitars in the US virtually coming to a halt, in order to permit a rethink of the manufacturing process. The only way we could achieve that was to raise the quality levels back up! We basically shut the plant down and retaught everybody how to make Fender guitars the way people wanted them.
As a result, US production of Fender instruments was officially shut down in Longtime investors Servco Pacific Inc have acquired a majority stake in the company. By Cillian Breathnach. The December issue of Guitar Magazine is out now! Read More. The November issue of Guitar Magazine is out now!
The October issue of Guitar Magazine is out now!
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